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August

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Vishal Pradhan 1*, Raj Kumar Sharma 2, and Saravan Krishnamurthy 1
  • 1Symbiosis Centre for Information Technology,
    Symbiosis International University, India
    2KPMG, , India                                                                                          
    Email: vishal@scit.edu , sharma.raj411@gmail.com , saravan@scit.edu


Abstract

Various facets with a focus on stakeholders participation, positive influences of corporate social responsibility (CSR) have painted the CSR canvas.

The employees (of organizations in India working in Information Technology (IT) domain are means of voluntarily delivering CSR services, their perception about humanitarian CSR interventions is a prime note of this research; and not to be attentive to other stakeholder perception. With emphasis on new methodological primers, this research inquires in two phases. In phase (a), five major dimensions that affect organizational CSR (OrgCSR) were identified. Qualitative, Interpretive Structural Modeling (ISM) method was used to establish a digraph of transitive inter-relationships between the dimensions that affect OrgCSR. Employee commitment was found with highest dependence power caused by job satisfaction and organizational morality, transitively further by, organizational attractiveness and identification which had highest driving power. Phase (b) investigates an exploratory factor structure of employees perception on the contexts organizational outlook on OrgCSR, their expectation of intervention by external entities (govt., public, corporate evaluations) and perceived internal OrgCSR environment.

The significance of mediation and analyses of effect size measures found the external expected CSR environment as a complete-and-medium strength mediator. A mix of the research strategies outlined are pragmatic advancements which transcript qualitative data into a digraph and quantitative measures into an estimated mediation model. Synchronizing the outcomes of two methods facilitated discussion and conclusions. Indian corporate policy makers may comprehend that by honestly serving their native society may stimulate dimensions that affect OrgCSR at subsequent levels, induces the feeling of more organizational engagement. The influence of external CSR environment, transparency in CSR related communication and balance between business and CSR goals were found to prompt more perceived trust in internal OrgCSR environment. Worthwhile approaches to future research on OrgCSR are suggested.


Keywords